Brandon and Robin Frick from Concepts ON Concrete wanted to wrap their trailer with information about their company. They specialize in concrete restoration, repair, and brand new floors, counters, and more. They didn’t have a logo, but did come with before and after photos of their work. Signs for Success designer Joe Ingalls decided it would make more sense to create a look for this company before designing the actual wrap. Elements from logo branding could then be used as inspiration for a unique and eye-catching trailer wrap.
After sitting down with them and talking about ideas, Joe created a unique logo for Brandon and Robin. The logo design tends toward modern and minimalist. The concept behind the logo came from the idea of balance. “I thought the two words ‘concepts’ and ‘concrete’ were somewhat opposite. Concepts is a light, abstract word where concrete is ‘heavy’, descriptive and in your face. This led me to think about balance and the yin yang concept. The icon also includes two C shapes as well as the O shape C.O.C,” Joe explained.
The new logo is used in the trailer wrap design, but is versatile and can be repeated in other marketing materials. “The logo can also be reversed and can be used in one color – with your eye naturally following the curve of the ‘blank’ C even when it is not directly shown,” Joe said.
As for the trailer wrap itself, graphics feature photos of completed jobs and shows off what Concepts On Concrete is all about. “We love our trailer wrap,” Robin said. “The reason we invested in the wrap is for an additional form of advertising and I think it should pay off big. The wrap is eye-catching and has all the right information on it.” She continued, “Joe was easy to work with. His enthusiasm was contagious, and he listened to everything we wanted and delivered beyond our expectations!”
Signs for Success is a locally owned family business in Spokane, and we strive for excellent customer service, perfect color, and quick turnaround on every project. Our large production facility allows us to design, print and install everything in-house. Contact us for a free quote on logo branding or a trailer wrap today!