Update your Logo and Boost Branding



Corporate logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colors, fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they provide a standard and a unified focus for the various fonts, colors and design choices in all other business marketing materials.

Design Principles

Good logos should be unique and comprehensible to potential customers.  Although there are myriad choices for color, visual elements and typography, generally a logo design should help convey some information about the company, or be designed in a way that gives a sense of the company or industry.  For example, angular logos convey a sense of a modern, high-tech, or efficient product or system.  Rounded logos are often used by service oriented businesses who want to convey a sense of comfort, service, and trust.  Other options to consider include monogramming, a play on letters, an icon, or an abstract design.

Brand Identity

Building brand identity begins with a logo, but continues to every aspect of an advertising campaign.  A logo is the chief visual component of a company’s overall brand identity.  The logo appears on signs, websites, business cards and other forms of advertising.  For that reason, a well-designed logo can contribute to success, while a substandard logo design can turn off potential customers.  The logo must also coordinate with all other aspects of a company’s visual presentation.  Clean graphics and consistent fonts along with a well-designed logo will tie a branding scheme together.  Thus, a logo is the basic unit of a larger brand identity that includes company fonts, colors and a branding style guide with target colors and spacing requirements.

Return on Investment

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo, potentially leading to increased sales or improved mind share within the target market.  In addition, just like lettering a vehicle instead of using a magnet, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard signs and logos.

Who owns your logo?

You do!  Signs for Success will save your logo in a number of formats and send them to you for your use.  You can always call on us to design a brochure or other advertising, whether we produce that piece for you or someone else does.  Give us a call now for fast, reliable service.

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“Signs for Success has set the bar in the integrity department. If you ever get the chance to work with them, the experience will bring you back for more.”

“Will did an amazing job listening to my needs and wants for a logo design, and he created a logo that fully captured the spirit of what I was looking for. I am very impressed.”