Truck Wraps for Functional Marketing
Around Predation Crossfit, you may hear words like “functional movement” and “functional fitness,” but what about “functional advertising” and “functional marketing“? Crossfit combines calisthenics and strength training in natural movements that can be directly applied to our lives. It’s a high-intensity and highly effective method of training. Predation Crossfit owners Chance and Erin exercise to make their bodies the strongest and best they can be. Now they’ve done the same for their business, strengthening their marketing by adding truck wraps to their advertising.
Signs for Success designer Vanessa Bogensberger created the one-of-a-kind truck wraps design based on meaningful symbols to Chance and Erin. The eagle represents Chance’s 20 years as a U.S. Navy SEAL. The eagle is carrying three things: the kettlebell, which is used in various ways at Predation Crossfit and is representative of crossfit, the barbell for strength, and the ax because Erin is a world champion in Lumberjack Sports. “And of course the American flag because we love this country; America is the greatest place,” Erin added, “Not many people ask about the meaning behind it. They just see it and think it’s cool. It’s both of our lives wrapped into one.”
We printed the graphics on 3M’s Controltac, a high-performance conformable vinyl. We used perforated window film to wrap the eagle’s wings around to the back window. Perforated film allows graphics to be placed on windows without obstructing the view from inside the vehicle. Adding vehicle lettering for their phone number and website completed this partial truck wraps.
Vehicle wraps generate interest and get seen all over town. Instead of spending hundreds of dollars per month running ads, use high impacting and efficient truck graphics. According to the American Trucking Association, 98% of in-car audiences notice and remember truck-side ads. That’s an incredible return on your advertising dollar. Truck wraps look professional, generate curiosity, and boost brand recognition. Vehicle wraps are the best form of outdoor advertising, reaching more consumers at a lower cost than any other form of outdoor advertising.
Within one week, the newly wrapped Predation Crossfit truck brought a new customer to the gym who saw the truck parked outside and decided to go in. Try your own custom truck wraps.
Just as Crossfit has come on the scene filling a void where static exercise regimens couldn’t fully prepare its trainees for real-world situations, mobile advertising gets your business the best exposure possible and fills a literal void on vehicles. You own the space to advertise, you just have to fill it. Coupling traditional forms of signage with mobile advertising gives you a strategy that will reach the widest audience and keep your business fit.
Contact us for a quote and to talk about your project.