Although many franchises advertise nationally, advertising in the local market is important, too. In smaller towns where local business has a strong following, franchises may need to give their advertising a little boost to stay in competition. In Spokane, both Mr. Rooter Plumbing and Little Caesar’s Pizza have opted for franchise vehicle wraps to get their business noticed.
As always, one of the very best advertising methods in terms of return on investment is a vehicle wrap. Using your own company vehicle, service or delivery vehicle is a great way to utilize valuable advertising space you already own. You can enhance a national campaign by enlisting local advertising, and for much less than you would spend on traditional advertising venues like print or television. According to 3M (a vinyl manufacturer), a company would have to spend $130,000 in advertising dollars to achieve the same effect as one $3,500 vehicle wrap. Pair that value with the tens of thousands of impressions created daily by moving vehicle wraps, and you will definitely see a high return on your vehicle wrap investment.
Franchisees are lucky because they can utilize national logos and awards, but still customize their vehicle wrap with local elements like telephone number, website, and even community involvement such as charities or memberships. Rather than relying solely on national advertising, building a franchise brand locally will ultimately strengthen the local customer base.
Signs for Success’ skilled and experienced design team can help any franchise or business owner develop a unique and eye-catching vehicle wrap. Ask us how you can utilize your company vehicles to create moving vehicle wrap advertising. Signs for Success is a locally owned family business in Spokane, and we strive for excellent customer service, perfect color, and quick turnaround on every project. Our large production facility allows us to design, print and install everything in-house. Get quality service and a quick turnaround on franchise vehicle wraps; contact us for a free quote today!