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vehicle wrap ROI, custom truck graphics spokane

Vehicle Wrap ROI Case Study

vehicle wrap ROI, custom truck graphics spokaneCan a $3,000 vehicle wrap produce $20,000 a year in new sales?  Although individual experience may vary numbers-wise, this is exactly the vehicle wrap ROI (return on investment) Valente Chiropractic experienced with their vehicle wrap over the first year!

In this case, the vehicle wrap has paid for itself many times over, and still offers the probability of much more in sales and profit over the next 4-6 years. (The life of a vehicle wrap is 5-7 years).

custom truck wrap for valente chiropractor spokane“I was talking to him and he indicated that they had received over $20,000 of trackable new business in just the first year,” Signs for Success owner John Bogensberger said.  “The cost was $3,000.  That’s a 7 to 1 ROI (return on investment) first year out of the chute on a 5-year wrap!”

Vehicle wraps have long been recognized as the number one form of outdoor advertising in terms of ROI.  Take these statistics from the Outdoor Advertising Association of America for example:

  • 96% of Americans travel in a vehicle each week and will be reached by moving vehicle advertising.
  • 80% of Americans walk in a town, city or downtown area an average of 6.1 miles each week.
  • A single vehicle wrap can generate tens of thousands of impressions each day.
  • Vehicle wraps generate a 96% recall rate among viewers

A custom vehicle wrap will get your business the maximum exposure and generate a positive impression wherever it goes.

vehicle wrap ROI custom vehicle wrap spokane

Dr. Andrew Czapla from Valente Chiropractic talked about some of the responses they have gotten.  “‘I saw your truck driving around, it’s great, it’s funny’; all positive feedback.  One lady said that it was a really fun wrap and she assumed the clinic would be the same type of atmosphere.”

It’s obvious that vehicle advertising can reach a large and varied audience.  In addition to getting your brand out there, having attractive, updated vehicle graphics promotes a professional image in the eyes of the public.  Vehicle graphics generate curiosity and boost consumers’ confidence in a company or service.

Signs for Success is a locally owned family business in Spokane, and we strive for excellent customer service, perfect color, and quick turnaround on every project.  Our large production facility allows us to design, print and install everything in-house.  Get quality service and a quick turnaround on vehicle wrap ROI; contact us for a free quote today! SEE MORE VEHICLE WRAPS!

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2nd Harvest in Spokane and Tri Cities, WA had Signs for Success wrap their Transit van

Quality Design Service for Custom Truck Wraps Spokane

2nd Harvest in Spokane and Tri Cities, WA had Signs for Success wrap their Transit van

Another view of Transit Wrap for 2nd Harvest

The Signs for Success design team is skilled and experienced in vehicle wrap design. We work with the client throughout the design process to ensure that vehicle graphics match the goals and message they are trying to convey.  We send design proofs as well as color tests to the customer before the design goes to print.  We want our customers to be informed and completely satisfied with graphics, color and placement.

This is easy because our designers love what they do.  To achieve the look of a wide expanse of wheat on this 2nd Harvest Transit Van, Signs for Success designer Will Oakley used a single photo and repeated it to cover the length of the vehicle. He randomized the pattern every few feet so it doesn’t appear to be repeated.

In order to make a detailed and accurate vehicle wrap design, we need to see the vehicle and take measurements and photos.  For any vehicle graphics project, we download a template for the vehicle, but templates are rarely spot on.

We wrapped the box and cab for Donation Delivery semi for 2nd Harvest Spokane & Tri Cities, custom truck wraps spokane

2nd Harvest delivery semi wrap

During one partial wrap job, the customer was not able to bring in his three work vehicles for us to take measurements and photos.  He gave us measurements over the phone as well as the make and model of each of three different vehicles.  That gave us a great starting place, but without actually seeing the vehicle, we couldn’t be 100% sure our design would be correct.  When we received the vehicles on the day of install, two out of three vehicles had features we were not informed about.  A Jeep had top hinges and a spare tire that would cut into the graphics on the rear window.  We shifted the graphics closer to the middle to avoid those features.  The other problem we found was a pickup truck that had a split back window, necessitating that the graphics be completely cut and applied to three different pieces of glass.  Luckily, these problems were quickly remedied, and the vehicle wraps went on without a hitch.

Another wrap design issue arose when a customer wanted us to install his factory manufactured wrap kits on a fleet of work trucks.  This was a straightforward wrap installation until we got to a truck with an extended cab.  The standard wrap kits did not contain enough vinyl to cover the entire truck length.  There was no pre-manufactured truck wrap kit for extended cabs, so we designed an identical wrap from scratch to match the rest of the truck fleet.  Designer Will Oakley recreated the complex wrap design in Photoshop, and when it was applied, you couldn’t tell the difference.

These are just a couple of examples of when our designers went the extra mile to ensure our customers’ vehicle graphics were the best they could possibly be.  When we design truck wraps or fleet wraps, we keep the end result – and the customers’ goals – in mind.

Signs for Success is a locally owned family business in Spokane, and we strive for excellent customer service, perfect color, and quick turnaround on every project.  Our large production facility allows us to design, print and install everything in-house.  Get quality service and a quick turnaround on custom truck wraps Spokane; contact us for a free quote today!

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