Contractors starting up a new business, or just trying to revamp an existing one, should consider their brand positioning. Whether the business is multi-tier or just a one-person contractor, building a brand goes hand in hand with gaining customers and building a local customer base.
Contractors can find their brand identity by cueing in on anything that defines their company, including products, services, warranties, guarantees, customer service, and ideals. What can your business offer that others in the area cannot? What is the customer perception on your product or service? Once you’ve identified your branding strategy, you’re ready to market it.
There are many ways to advertise your business, but the key is to keep branding consistent no matter what type of marketing or signage you choose to use. Just one slogan rather than several and the same colors and logos throughout is a must. These are the three most essential contractor advertising ideas we recommend:
Contractor promotional products keep advertising for as long as they are useful, which means up to years of promotion. Nifty items like pens, notepads, Nalgene water bottles, and Frisbees are just a few examples of promotional products customers will come back to again and again.
Mr. Rooter Plumbing’s clever toilet paper promotional item will not be soon forgotten by its users.
In addition to fun and creative promo items that might be specific to your industry, for any type of contractor, we recommend refrigerator magnets. Whenever you service someone’s home, before you leave, stick your magnet on their fridge with a couple of business cards and a brochure listing all your services. They’ll know just who to call next time, and they’ll have quick access to your number if they want to recommend you to someone else. Your Signs for Success account representative can help you with selection and pricing or you can browse anytime at our Promotional Products Store.
Professional Business Cards
Business cards are like promotional products – they are the traditional leave-behind tool that many customers have come to expect. Many people keep them on hand for future reference. Make your card easily recognizable by keeping colors and graphics consistent with your contractor business branding. Give a few cards to happy customers so they can pass them on.
You’ve invested in service vehicles, now use them! A truck wrap for your work truck(s) or van fleet wraps are a great use of space you already own. All that is required is a one-time investment for a wrap that will last 5-7 years. According to research, just the fact that your signs are on your vehicle rather than a board or post in the ground generates more interest and recall rate among viewers, and vehicle wraps can generate up to 70,000 impressions per day! To top off your truck wrap or van wrap, consider business card holders that can be directly attached to either side of the vehicle. Potential customers can lift the top and take a business card with them.
These 3 contractor advertising ideas will work together to create a positive lasting impression with your target audience. Let us help you create promotional items, business cards, and vehicle wraps to build your brand and your customer base. Signs for Success is a locally owned family business in Spokane, and we strive for excellent customer service, perfect color, and quick turnaround on every project. Our large production facility allows us to design, print and install everything in-house. Get quality service and a quick turnaround on your contractor signs; contact us for a free quote today!