Research shows you have about 3 seconds to catch someone’s attention at a trade show. There may be hundreds of exhibitors at a show, so how will your booth stand out? When it comes to attracting viewers, it’s all about trade show booth design. Just like any sign or vehicle wrap, when it comes to your trade show booth, you need to get your message across in a simple, clear and creative way. When you drive down the highway, billboard after billboard appears in your view. What makes you read some and not others? Bold colors, an enticing image, a catchy phrase? Here are 10 tips that will make your trade show booth design even more effective:
- Every trade show booth should have a large visual backdrop. This is the largest graphic space and the place trade show attendees will look first for information.
- Make sure your design is centered on one large image (as opposed to many small ones or lots of text).
Your image should reflect a single focal point of your business. A fence company at a Home Show should use a large picture of a popular style of fence they supply as their backdrop, but not all companies have such an obvious solution. Think about your products or services. Is there one image that describes what you can offer? Is there an image current customers already know you by or associate with your company?
- Your company name and other branding material such as logo or slogan should also be prominent in the trade show booth design.
- Use text sparingly. Leave more detailed information for pamphlets and brochures.
- If text appears in the design, make it count by focusing on a few benefits of your product or service rather than just a list of your services.
- Be consistent with branding. If your logo is green and gold, don’t design your trade show booth to be red and black. You want your current customers to recognize you and new customers to remember you. Consistent branding throughout materials and over time is essential to building your brand and brand recognition.
- A little white space is good. White space, or negative space, is a portion of a design that is left unmarked. However, white space is not merely blank space, but is an important aspect of aesthetic appeal. White space can allow for creative image placement, adding style without demanding attention, and it helps keep things looking neat and professional.
- Keep table give away branded items neat so they don’t distract from the overall design. Whenever possible have items displayed vertically in holders, not laying flat on the table.
- Get design help. We have examples of trade show graphics in our showroom as well as catalogs to help you find the best solution for your trade show booth design. Our design team will work with you to achieve the right design for your trade show booth. We can create a design from logos and other artwork you supply – a successful design that will showcase your company effectively.
Signs for Success is a locally owned family business in Spokane, and we strive for excellent customer service, perfect color, and quick turnaround on every project. Our large production facility allows us to design, print and install everything in-house. Get quality service and a quick turnaround on trade show booth design and see more custom trade show displays; contact us for a free quote today!