3 Vehicle Graphics Best Practices
Vehicle wraps are the most effective in outdoor advertising. As with any advertisement, simple graphics and concise text are best, but when it comes to moving vehicle graphics Spokane, there are 3 key elements every vehicle wrap should incorporate. These are: an oversize image, minimal text, and a call to action.
1. Oversize Image
An oversize image gets people’s attention and is easy to see from a distance. One large image is better than several small images, especially when the vehicle is moving. In addition, signs appear smaller than they really are to drivers on the road. That’s why larger than life images and advertisements are so important on vehicle graphics.
2. Minimal Text
Once your vehicle graphics have someone’s attention, the company name and a phone number or website is all the information needed, and all they will probably be able to process in passing. According to 3M, five simple pieces of information requires 3.67 seconds to comprehend. Since a driver shouldn’t spend more than 3 seconds away from viewing the road, five pieces of information might be pushing it when we’re talking about moving vehicle graphics Spokane.
“I have learned simple is better; name/logo and phone number are the most important parts. You want to get your message across in the shortest time possible,” Signs for Success designer Will Oakley explained. “Bullet points, slogans and other info can make a wrap look cluttered and tend to draw away from the important information.” He adds, however, that “bullet points and slogans are okay on the back of vehicles since most people stuck in traffic will have more time to read those.”
3. A Call to Action
Finally, your vehicle graphics must include a call to action. A call to action is an invitation to act. A phone number, website address or QR code are all call to actions. Without this information, the customer is not able to pursue his/her initial interest. Just like a “For Sale” sign posted at an uninhabited property will not bring potential buyers without a flyer box or at least a phone number, interesting vehicle graphics will only be a traveling gallery without a call to action.
With these 3 key elements, your vehicle wrap will be sure to not only draw attention, but also get your point across. As long as these best practices are followed, you are free to incorporate your own style and composition for a truly unique yet effective vehicle wrap. Our experienced design team can work with existing artwork or come up with a completely new concept. Contact us for a free quote on your next vehicle graphics Spokane project!